What you'll learn

By the end of this course, it is expected that the student will be able:

v  Understand the marketplace and the consumers.

v  Understand the elements in the marketing mix and their application in marketing decisions.

v  Outline the functions of marketing communication.

v  Discuss social responsibility and ethics in marketing.

v  Understand the importance of customer relationships in marketing and the creation of customer value. 

Description

This course is designed to introduce the foundations of marketing as they relate to the whole business enterprise. This course will focus on developing an understanding of key marketing concepts. The objective of this course, specifically, is to enhance the conceptual knowledge of marketing as applicable to the decision-making process with a focus on tactical marketing mix decisions. Further, it will provide the student with a comprehensive framework to evaluate marketing decisions and to create successful marketing initiatives. The course, will therefore, provide an understanding of the principles of marketing in relation to the product and services including the planning process, organizing the marketing functions, implementing the marketing decisions keeping in mind the ethical, legal, and societal consideration

Requirements

Principles of Management

Eligibility

H.S,Diploma