Details of Sales and Marketing Officer

Job description

Job Title: Sales and Marketing Officer
Employment Type: Full-Time
Location: Hargeisa, Somaliland
Reports To: Managing Director of Tusmokart

Job Purpose:

The Sales and Marketing Officer will play a key role in driving revenue growth, building brand awareness, and ensuring exceptional customer satisfaction for Tusmokart, a wholesale B2B e-commerce platform. This role focuses on identifying opportunities, converting leads, maintaining strong client relationships, and implementing marketing strategies to position Tusmokart as a leading marketplace in the region.

Key Roles and Responsibilities:

Sales Responsibilities:

➔ Data Sourcing and Lead Management:

◆ Identify potential clients, including retailers, resellers, SMEs, and online stores.

◆ Maintain and update a detailed customer database within CRM tools.

➔ Sales Conversion and Target Achievement:

◆ Meet the annual target of $100,000 in revenue with an average order value of $200.

◆ Convert 10% of leads and total website visitors into orders, resulting in 500 completed orders by year-end.

➔ Client Engagement:

◆ Conduct regular meetings with potential clients to understand their needs and introduce Tusmokart’sservices.

◆ Guide clients on how to use the platform, place orders, and track deliveries.

➔ Sales Data Analysis and Reporting:

◆ Analyze sales performance metrics and prepare regular reports with actionable recommendations.

➔ Customer Support and Resolution:

◆ Collaborate with operations to ensure 90% of ordersare delivered within the specified timeline (14-65 days).

◆ Resolve client inquiries promptly to maintain a 90% satisfaction rate.

Marketing Responsibilities:

➔ Strategic Marketing Planning:

◆ Develop and implement marketing strategies to achieve growth goals, including revenue and lead generation.

➔ Digital Marketing Management:

◆ Manage social media platforms (Facebook, Instagram) to achieve 10,000 followers with an 8% engagement rate.

◆ Execute WhatsApp Business campaigns, targeting a 70% open rate and 30% click-through rate.

➔ Lead Generation and Conversion:

◆ Build and maintain a database of 5,000 qualified B2B leads.

◆ Plan campaigns to secure 500 new customers with at least one purchase.

➔ Content Creation and Brand Awareness:

◆ Produce high-quality content, including, creating/run 60 posters, per month, 8 videos, product guides, and customer success stories, tailored to the local market.

◆ Collaborate with 10 local influencers and business organizations for promotion and awareness.

➔ SEO and Website Traffic:

◆ Optimize search engine marketing (SEM) and search engine optimization (SEO) to drive 100,000 website visitors.

➔ Customer Retention Initiatives:

◆ Design loyalty programs and campaigns to achieve a 30% customer retention rate.

➔ Customer Feedback:

◆ Collect and analyze customer feedback to improve marketing strategies and overall customer experience.

Skills and qualifications

Required Self-Image:

The ideal candidate:

➔ Sees themselves as a problem solver and trusted advisorfor clients.

➔ Views sales as an opportunity to add value and help businesses thrive.

➔ Demonstrates a commitment to growth, both professionally and personally.

➔ Considers themselves a strategic marketer, capable of driving results through creative and data-driven approaches.

➔ Embodies resilience and embraces challenges as opportunities for success. 

Required Traits:

➔ Ethical Professionalism:

◆ Demonstrates integrity, honesty, and adherence to company policies.

➔ High Energy and Enthusiasm:

◆ Maintains a proactive, energetic attitude toward achieving targets and meeting client needs.

➔ Willingness to Learn:

◆ Shows eagerness to adapt to new systems, tools, and processes in a fast-paced environment.

➔ Persistence:

◆ Demonstrates resilience and determination in overcoming challenges and achieving goals.

➔ Hospitable and Client-Focused:

◆ Exhibits a welcoming demeanor, excellent interpersonal skills, and a passion for helping customers succeed.

Required Skills:

➔ Sales Skills:

◆ Strong negotiation, persuasion, and closing abilities.

◆ Ability to identify client needs and propose tailored solutions.

◆ CRM (Customer Relationship Management) system proficiency.

➔ Marketing Skills:

◆ Knowledge of digital marketing, including social media management, WhatsApp Business campaigns, and SEO/SEM strategies.

◆ Ability to create compelling content, including videos, guides, and customer success stories.

➔ Technical Skills:

◆ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

◆ Experience using analytics tools (e.g., Google Analytics, CRM software, etc.).

◆ Basic knowledge of e-commerce platforms and digital advertising tools.

➔ Analytical Skills:

◆ Ability to interpret data and generate actionable insights to improve performance.

◆ Strong problem-solving skills to analyze challenges and develop effective solutions.

➔ Interpersonal and Communication Skills:

◆ Excellent written and verbal communication skills.

◆ Strong ability to build and maintain client relationships.

◆ Effective presentation and public speaking skills.

➔ Time Management and Organization:

◆ Ability to prioritize tasks, meet deadlines, and manage multiple responsibilities.

◆ Highly organized with attention to detail.

➔ Creative Thinking:

◆ Ability to design innovative campaigns to achieve business goals.

◆ Strong adaptability to changing market demands and trends.

Qualifications and Experience:

➔ Diploma in Marketing, Business Administration, Sales, or a related field.

➔ 3+ years of experience in sales and marketing, preferably in e-commerce or B2B sectors.

➔ Proven track record of achieving sales targets and managing marketing campaigns.

➔ Proficiency in CRM tools, social media platforms, and marketing analytics is an added advantage.

➔ Experience in content creation, SEO, and digital marketing.

➔ Strong understanding of the local market, including small retailers and SMEs.

➔ Exceptional communication, presentation, and negotiation skills.

How to apply

To apply for the Sales and Marketing Officer position, submit your updated CV and a cover letter highlighting your qualifications and interest in the role tusmocart@gmail.com,  or via WhatsApp Business at +252638888621. The application deadline is January 26, 2025. Shortlisted candidates will be contacted for interviews.

Apply to  tusmocart@gmail.com